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The Story
Worth Telling.

At the intersection of wellness, luxury, and technology sits a new kind of consultancy — and a new kind of founder. We welcome journalists, editors, podcast hosts, and brand collaborators who want to explore what conscious business truly looks like.

Minutes Leung — Founder, Ray of Aura
The Founder

Minutes Leung

Short Bio
Full Bio

Minutes Leung is the founder of Ray of Aura, a premium global consultancy operating at the intersection of wellness, luxury experiences, and technology. A former HSBC stockbroker turned venture builder, she holds an MBA from Waseda University and has spent 15+ years bridging corporate strategy with conscious leadership across Hong Kong, Southeast Asia, and global markets. She has produced landmark projects including ARCH Festival — Hong Kong's premier wellness event — and advised luxury brands, wellness companies, and AI startups. She is a certified sound healing practitioner and breathwork facilitator whose work asks one question: what does it mean to build a business that truly serves life?

Minutes Leung is the founder of Ray of Aura — a premium hybrid consultancy designed for the convergence of our time. She brings an unusual and potent combination: institutional finance at HSBC, corporate innovation leadership at RGAX (one of the world's leading insurtech accelerators), an MBA from Waseda University in Japan, and over a decade of entrepreneurial ventures spanning wellness, web3, and AI.

As a founder, she created and produced ARCH Festival, Hong Kong's landmark annual wellness and music experience — running three editions from 2018 to 2021 — and built ARCH Studio, a wellness and movement brand, before leading a VC-backed AI edtech startup through the Antler programme in 2024. Her client and project work spans KOL activations for Inna Organic, production consulting for MLB Asia, and market expansion strategy across Hong Kong, China, Southeast Asia, Saudi Arabia, and Dubai.

Minutes is also a certified sound healing practitioner, breathwork facilitator, and biofield tuning therapist. She designs and leads transformational corporate wellness retreats for executive leadership teams, blending strategic clarity with somatic intelligence. Her work positions her at the rare junction of boardroom and meditation room — advising companies on growth strategy while simultaneously guiding leaders into deeper presence, resilience, and purpose.

She is available for media interviews, keynote appearances, podcast conversations, and brand collaborations aligned with the intersection of wellness, luxury, and technology.

"We are entering an era where the most valuable thing a brand can offer is not a product — it's a felt experience of coherence. Business built on consciousness will outperform everything else."

— Minutes Leung, Founder of Ray of Aura
Waseda MBA HSBC Finance RGAX Accelerator Antler VC Founder Sound Healing Certified Breathwork Facilitator Biofield Tuning Therapist
Interview Topics

Ten Conversations
Worth Having.

Minutes is available for media interviews, panels, keynotes, and podcast appearances on the following themes — each grounded in real-world experience and distinctive insight.

01

The Conscious Business Revolution: Why Profit and Purpose Are No Longer Opposites

What happens when companies begin to operate from integrity, intention, and depth — and why this is the next competitive edge.

02

Wellness as a Leadership Strategy: How CEOs Are Using Breathwork, Sound, and Stillness to Scale

The emerging frontier where executive performance meets ancient healing modalities — and the business case for both.

03

Luxury Is Evolving: From Objects to Experiences to States of Being

How the world's most discerning consumers are redefining premium — and what brands must do to meet them there.

04

AI with a Soul: Building Technology That Serves Human Flourishing

A founder's perspective on integrating artificial intelligence into businesses without losing the human intelligence that matters most.

05

Asia's Wellness Market: The Billion-Dollar Opportunity Nobody Is Talking About

An insider's guide to the explosive growth of wellness in Hong Kong, China, Southeast Asia, and global markets — and how brands can enter authentically.

06

From HSBC to Sound Bowls: Why I Left Finance to Build a Conscious Empire

A personal narrative of transformation — from institutional finance to festival production to AI ventures — and what it taught about building from the inside out.

07

The Corporate Wellness Industrial Complex: What's Working, What's Theatre, and What Actually Transforms Teams

A frank assessment of corporate wellness programmes — and what genuine transformation requires from leadership.

08

Building Events That Change People: The Art and Science of Immersive Brand Experiences

Lessons from producing ARCH Festival and luxury brand activations — how intentional design creates lasting emotional resonance.

09

The Female Founder's Edge: Navigating Venture, Wellness, and Global Markets as a Woman

What it takes to build across cultures, industries, and paradigms — and why the feminine perspective is the missing strategy in most boardrooms.

10

Biohacking Meets Business: Performance, Resilience, and the Science of Thriving Under Pressure

From breathwork to cold therapy to sound healing — practical tools high-performance leaders use to operate at their best.

Selected Projects

Work That Speaks.

Wellness · Brand Activation

Inna Organic KOL Experience

Curated and produced a high-impact influencer activation for Hong Kong's leading organic skincare brand — bridging wellness ritual with precision social amplification across Asia-Pacific, reaching over 3 million engaged consumers.

Luxury · Event Production

MLB Asia Production

End-to-end production consulting for a Major League Baseball brand activation across Asia — including retail installation oversight across Asian flagship stores — delivering a seamlessly curated brand experience that connected sport, culture, and commerce for 500+ premium guests.

Festival · Culture · Wellness

ARCH Festival — 3 Editions

Founder, producer, and host of Hong Kong's premier annual wellness festival across 2018, 2019, and 2021 — featuring global practitioners, music artists, and wellness brands, establishing a new cultural benchmark for conscious living events in Asia.

Technology · Venture Building

Antler AI EdTech Venture

Co-founded and led a VC-backed AI education startup through the Antler venture programme in Hong Kong, raising USD 110K and developing an innovative edtech product before stepping down as CEO following co-founder restructuring.

Accelerator · Corporate Innovation

RGAX Tech Accelerator

Three years in leadership at one of the world's leading insurtech accelerators — driving startup partnerships, market strategy, and innovation programming across Asia and global markets from 2018 to 2021.

Corporate Wellness · Retreats

Executive Wellness Programmes

Designed and facilitated bespoke corporate wellness retreats for executive leadership teams — integrating sound healing, breathwork, somatic practices, and strategic clarity work to drive measurable improvements in team cohesion and performance.

For Editors & Producers

Suggested Story Angles.

Ready-to-pitch story ideas for journalists, editors, and producers seeking original, well-sourced perspectives at the edge of culture and commerce.

◎

The New Wellness Executive

Profile: how a former HSBC broker built Hong Kong's most talked-about wellness festival and a multi-market consultancy — and what this archetype means for business culture.

◈

Asia's Premium Wellness Boom

Data + insight: The explosive growth of conscious lifestyle spending across HK, China, SEA, and global markets — and the founders shaping it from the inside.

◆

When Tech Founders Get Still

Trend piece: Silicon Valley and Asia's startup founders turning to breathwork, sound healing, and somatic practices to scale without burning out.

◉

Luxury Beyond Objects

Opinion / feature: how the world's wealthiest consumers are shifting from products to experiences to states of being — and what brands must do to meet them.

◇

The Conscious Founder Economy

Trend + voices: entrepreneurs building companies that integrate mindfulness, purpose, and healing into their business models — and outperforming the market.

⬡

What ARCH Festival Taught Me About Business

Founder essay: lessons from building and hosting three editions of Hong Kong's premier wellness event — on community, intention, and the economics of experience.

Media Resources

Everything You Need.

All assets, bios, and brand materials are available for editorial use. Please credit: Ray of Aura / Minutes Leung.

Company Description

Short: Ray of Aura is a premium global consultancy at the intersection of wellness, luxury brand experiences, and technology — advising clients across Hong Kong, China, Southeast Asia, Saudi Arabia, and Dubai.

Full: Ray of Aura is a hybrid consultancy founded to serve brands and leaders navigating a new era of conscious commerce. Operating across three core pillars — wellness and brand consulting, luxury experience production, and technology and AI strategy — the firm brings rare depth of expertise drawn from institutional finance, corporate innovation, festival production, and wellness practice. Founded by Minutes Leung, Ray of Aura works with luxury brands, wellness companies, and technology startups seeking meaningful growth across Asia and the Middle East.

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Available Assets

The following brand and photography assets are available for editorial, press, and partnership use. Contact us to request high-resolution files.

  • Founder portrait (high-resolution, print-ready)
  • Ray of Aura logo (full colour, reversed, monochrome)
  • ARCH Festival event photography
  • Workshop and retreat photography
  • Short founder video (on request)
  • Brand guidelines and colour palette
Request Full Media Kit

Brand Facts & Figures

  • Founded: Hong Kong, 2018
  • Active markets: HK, China, SEA, UAE, Saudi Arabia
  • Founder experience: 15+ years across finance, tech, wellness
  • ARCH Festival editions produced: 3 (2018, 2019, 2021)
  • Inna Organic KOL activation reach: 3M+
  • MBA: Waseda University, Tokyo
  • Certifications: Sound Healing, Breathwork, Biofield Tuning

Reach Out — Media Template

Feel free to adapt this outreach email when contacting us for features, interviews, or collaborations:

Collaborations & Partnerships

Built for the
Right Partnerships.

Ray of Aura selectively collaborates with brands, organisations, and individuals whose values align with the intersection of conscious leadership, elevated experience, and purposeful growth.

We are not a high-volume agency. We are a high-discernment practice. The partnerships we take on reflect who we are.

Luxury Brand Partnerships

Co-created wellness activations, experiential events, and editorial collaborations with premium lifestyle, hospitality, and fashion brands.

Media & Editorial Features

Interviews, expert commentary, column contributions, and founder profiles for magazines, digital media, podcasts, and broadcast platforms.

Keynotes & Speaking

Conference keynotes, panel participation, and workshop facilitation for corporate, wellness, and technology audiences globally.

Retreat & Event Co-Creation

Co-designing and co-hosting immersive wellness events, corporate retreats, and curated brand experiences with aligned partners.

Start the Conversation

Let's explore what's possible together.

Whether you're a journalist on deadline, a brand exploring a partnership, or a podcast host seeking a guest who will genuinely surprise your audience — we'd love to hear from you.

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Get in Touch

Ready to Tell the
Right Story?

We respond to all genuine media and collaboration enquiries within 48 hours. If you're working on deadline, please mention it in your subject line.

Email the Press Team Request Full Media Kit WhatsApp Directly
Email[email protected]
WhatsApp+852 5236 1130
Based inHong Kong · Global